30 Oct 2018
Behe, B.K. (Michigan State University), Knuth, M., C.R. Hall (Texas A&M University), Huddleston, P.T., and R.T. Fernandez (Michigan State University)
This article is the second in a two-part series. The first article was "Conserving water, sales." This second article talks about water conservation and consumer perceptions on recycled water for plant production and landscape.
18 Sep 2018
Conserving water, sales
Behe, B (Michigan State University), Knuth, M., Hall, C., Huddleston, P. (Texas A&M University) and T. Fernandez (Michigan State University)
The industry must react to consumer perceptions, attitudes, and purchase behavior with landscape plants during real and perceived drought periods. This article presents consumer attitudes and perceptions of water use and source with regard to landscape plants.
28 Aug 2018
Identifying Opportunities to Promote Water Conservation Practices among Nursery and Greenhouse Growers
Warner, L.A., Lamm, A.J., Beattie, P., Fisher, P.R. (University of Florida), and S.A. White (Clemson University)
In this study we assessed knowledge level of U.S. greenhouse and nursery growers about eight water conservation technologies and examined the rate at which growers had adopted and continued their use. Overall, greater levels of knowledge corresponded to both greater adoption and continued use of a technology. Other factors, such as economic cost and technical feasibility are undoubtedly important. Findings highlight an opportunity to focus educational programs on the systems-based strategies that are beneficial to growers, but growers are least knowledgeable about to increase adoption of effective water conservation methods that currently have low levels of grower implementation.
HortScience 2018 Warner et al (363 KB)